Built for This Stage

Youth sports today look more like the pros than the community leagues many parents grew up in — with 5AM alarms, back-to-back practices, and weekends built around tournaments. Yet in the aisle, there are still only two choices: kids’ drinks full of sugar, or adult shakes designed for bodies that stopped growing years ago. Nothing is built for athletes in this stage.

As a parent, I felt that gap. I wanted fuel that was healthy, effective, and real — not sugar water with no staying power, not adult formulas that overshot what they needed. With homework, carpools, and late dinners stacked on top, the choices out there just didn’t work.

Meanwhile, the pressure never let up. These athletes want to perform at their best, but nothing respected both their performance demands and their reality of still growing.

That’s why we built League: fuel made for this exact moment. Clean energy that works. Recovery that supports what’s next. Hydration that keeps up. Nutrients that matter.

League is more than nutrition. It’s culture. Recognition for the grind no one sees — the early alarms, the long drives, the homework in the car.

— Jen Koo, Parent & Founder