When Energy Drinks Become Teen Culture
Reality Check:
Energy drinks have crossed over from niche products to teen culture. They show up in backpacks, on TikTok, and even under the label of “wellness.” But the risks haven’t changed.
The health risks are clear.
Doctors are seeing teens in ERs with rapid heart rates and chest pain after consuming multiple cans.
Health Canada advises adolescents to keep caffeine under 100 mg per day — yet a single can often exceeds that.
The American Academy of Pediatrics says flat out: energy drinks aren’t recommended for kids or teens.
The marketing has shifted, but the product hasn’t.
Fruit graphics, candy flavors, and words like “focus” or “clarity” may feel different — but the caffeine load is the same.
Why it matters for athletes.
Competitive teens already face packed schedules: morning practice, school, evening training, homework. Add caffeine crashes or poor sleep, and recovery — the very thing athletes need most — is compromised.
Governments are taking notice.
England is considering restrictions. Other countries are exploring the same path. It’s a growing recognition that these products don’t fit developing bodies.
League’s take:
We’ve built from a different foundation: fuel that supports performance without stimulants or shortcuts. Designed to help athletes keep showing up — in training, in school, and in recovery.
That’s your Reality Check. Now you know. Now you choose.
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